A guided workshop to craft a mission statement that sounds like your family — not a nonprofit brochure.
Step 1: Join the session using the code provided by your facilitator.
Step 2: Brain dump your honest, unedited ideas into the four quadrants.
Your responses carry over as a shared word bank to build your statement together.
Session Code: ---
Logged in as: ---
Step 1: Look at the large white box below. The actively highlighted blank is waiting for you.
Step 2: Click a physical button from the Word Banks to fill it in. (Your ideas from Part 1 are waiting for you at the top of the lists!)
(Change your mind? Just click a different word to replace it!)
Don't worry if it's not perfectly grammatically correct right now—we will wordsmith it together!
Lead with what's broken.
Lead with what you do.
Lead with what you believe.
Ignore the blanks, just type.
Read each one out loud. Notice which one makes the family sit up straight. That's usually the one.
Don't worry about writing a perfect sentence yet. Just type your raw thoughts into the four colored boxes (The Problem, Your Why, Impact, Who You Serve) and click Add.
Pick a template style. You will see a sentence with empty blanks. The active blank will lightly pulse to let you know it's ready. Just click a word from the Word Banks on the right to instantly fill the blank. Then, click "Save This Draft."
Any draft anyone saves will show up here. Your facilitator will read them out loud, and together you will pick the final winner!
Every word listed here is available to click in Part 2. Browse by category below if you want to see all your options before you start building.
Support(s), Champion(s), Invest(s) in, Empower(s), Advance(s), Build(s), Create(s), Drive(s), Advocate(s) for, Strengthen(s), Cultivate(s), Transform(s), Mobilize(s), Elevate(s), Catalyze(s), Unlock(s), Center(s), Uplift(s), Foster(s), Partner(s) with
Systemic change, Equity and access, Dignity and respect, Collective power, Thriving communities, Generational impact, Shared prosperity, Voices heard and valued, Community resilience
Trust-based partnerships, Direct support, Community collaboration, Advocacy, Shared funding, Capacity building, Multi-year unrestricted funding, Policy change, Grassroots grantmaking
Family, Foundation, Fund, Trust, Philanthropies — each automatically shows your family name in front (e.g. "Morgan Foundation").
Community: your town, city, or immediate neighborhood
State: your state or region
Country: your home country
Another country: anywhere outside your own country
People & Communities: Children & youth, Families, Women & girls, BIPOC communities, Immigrants & refugees, Veterans, LGBTQ+ communities, Seniors, Rural communities, People with disabilities, Indigenous populations
Basic Needs & Crisis: Food banks & emergency pantries, Housing & homelessness, Survivors of domestic abuse, Survivors of human trafficking, Crisis hotlines & suicide prevention, Disaster response & recovery, Emergency medical response, Refugee crisis & resettlement, Foster youth & child welfare, Clean water access, Poverty alleviation
Education & Learning: Early childhood education, K-12 students, Higher education & scholarships, Literacy programs, STEM education, Vocational training
Health & Wellness: Mental health, Medical research, Healthcare access, Rare diseases, Reproductive health, Addiction & recovery
Environment & Climate: Climate resilience, Local ecosystems, Clean waterways, Public lands & parks, Sustainable agriculture, Renewable energy, Conservation efforts
Animals & Wildlife: Companion animals, Endangered species, Local wildlife, Marine life, Farm & agricultural animals, Animal sanctuaries
Systems, Justice & Society: Systemic justice, Voting rights & democracy, Criminal justice reform, Public policy & legislation, Human rights, Civic engagement
Economic Development: Small businesses & entrepreneurs, Local economies, Neighborhood revitalization, Workforce development, Financial literacy
Arts, Culture & History: Local artists, Historical preservation, Cultural institutions, Public broadcasting, Arts education
Faith & Religion: Faith-based communities, Religious institutions, Spiritual development, Interfaith initiatives
Global & Innovation: Developing nations, Global health, International disaster relief, Scientific research, Environmental technology
Every word bank also has a "+ Add your own" option if what you need isn't listed.